Using Banner Advertising to Drive Website visitors to Your Site | One ...

Banner ad campaigns, or web banners, are those rectangular ads that now display on a wide variety of web pages. You will be most familiar with the kind that flies (as being a banner) across the top of a website, but you can buy them in a kind of shapes, sizes and orientations. They may have moving images and text or behave diversely, but the concept is the same: a banner ad attracts reader?s attention. It is like a web site and if you click it you are transferred directly to the advertiser?s web pages.

Banner ads took off a decade ago but happen to have been declining in popularity lately. Some are downright annoying (often deliberately so!) and as we have got used to them they have become better to ignore. Though banner ads are now allegedly quite ineffective somewhat that means that the cost has come down. Some are even free and so people are still taking advantage of them as a way of advertising. A well-designed your banner can still attract attention, get the name of your site or product across and encourage people to click through to your website.

Figures report that only about 0.2% of people who watch your advertising will actually click through coming to your website ? and if your aim is selling, that translates into negligible sales for your investment. For that reason, you have got to have a reasonable flow of visitor traffic to cause it to worth your while. You could always try out a low priced advertising to see if it works before committing to the concept.

Setting up a Your Ad

This really is easy to make an advertising yourself. It doesn?t should be moving images and a clever static ad can have a direct impact. Moving stuff can be more eye-catching and could be done with just about any graphics program. The biggest thing is to grab attention so that people want to click through to your site. You can also buy templates ready-made or get someone to design one for you. Ads that include the words ?click here? seem to be more effective. If you have something special to offer visitors, such as freebies, make sure that?s clear in your ads Remember that people don?t like banner ads that trick them (for example ads disguised as applications) or that take them somewhere that they don?t want to go ? so be straight.

Posting Your Advertising

There are three basic methods for getting your banner ad these days. In order for you it visible on a specific site, you might approach them and offer to pay for it to appear there. Or you can go through a service that specializes in posting ads on websites.

Thirdly, you will find there?s a cheap option. Banner exchange networks organize it which means that your advert appears for a site and you display theirs in return. Though cheap or free, normally, this is not an equal exchange and you will get one showing of one?s ad for two of theirs. Additionally you may not have much or any control with what kind of website your banner ad appears on.

It is likely you do not want to pin your hopes of promoting your internet site on banner ads but, in combination with other strategies, they can be a useful and economical way of promoting your internet-site and generating traffic.

If you want to learn more web banner you can read more topics for a helpful tips.

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