How To Set Up An Email Marketing Campaign ? Part 10: Driving Traffic to Your Squeeze Page
September 29, 2012If you're new here, you may want to get FREE access to my 'Ultimate Internet Marketing Pack'.
Just fill in the form on the right and I'll send you the download link!
Now that your email marketing system is all in place all that you need to do is drive traffic to your squeeze page. No matter how good your email marketing system is, without traffic it is worthless!
There?s two types of traffic you can use to get visitors to your site; instant traffic and perpetual traffic.
Instant Traffic
There?s a lot of ways to get instant traffic to your squeeze page. Some is free and other you have to pay for. Typically the free methods are time consuming and the paid methods don?t take much time to set up.
Traffic Exchanges
Traffic exchanges work in this way; you view other people?s websites (and earn credits) and then you use those credits to have your own website (i.e. your squeeze page) shown before other traffic exchange members.
While traffic exchanges are an easy way to have other people view your squeeze page, they are not very effective. The most effective traffic exchange that I?ve found is TrafficSwarm.
Classified Ads
Classifieds sites like Craigslist are a good way to get free traffic to your squeeze page. Make sure you post your ad in the right section or you can risk having your account flagged.
Solo Ads
You can purchase a mail out of your free offer to be made to someone?s list or to a membership site. This is called a solo ad.
Solo ads are paid for up-front. Before purchasing a solo ad from an individual it?s highly recommended that you get references first. A good place to look for solo ad sellers is on Safe Swaps.
Pay-Per-Click Ads
You can place ads to appear on Facebook based on prerequisites that you choose. This includes only showing ads to people with certain interests, in certain countries, etc. Because of this, you can have your ads to be extremely targeted.
You can also choose how much you?re willing to pay per click. Knowing in advance how much a lead is worth to you is very helpful in creating a profitable pay-per-click ad campaign.
Perpetual Traffic
While instant traffic certainly has its place and its advantages, what I personally prefer to develop is perpetual traffic.
Perpetual traffic is streams of traffic that continue to come in for months and even years after you?ve initially set it up. It?s traffic instruments that you set up once and literally forget about it!
Video Marketing
Youtube is one of the most visited sites in the world. The amount of views that videos get on Youtube is truly amazing? and the beautiful thing is that you can upload as many videos as you want on to Youtube for free.
You?ll want to create short, ?how-to? videos that will get the attention of your prospective leads. You?ll want these videos to share something of good value so that you can gain the trust of your viewers.
In your videos tell them to go to your site (your squeeze page) for more great free training. You can also have your squeeze page url as a caption at the bottom of your video and also put it in the description of your video. A full url in your video description comes up as a clickable link. Put it at the beginning of your description.
Blogging
Blogs are a great way to get lots of targeted and free search engine traffic.
Don?t use free blogging services, but for the best SEO results, register a domain just for your blog and install WordPress on that domain.
It?s important to add content on a regular basis. When it comes to creating content for your blog you kill two birds with one stone. Take the content from one of your videos and transcribe it into an article for your blog (or vice versa).
After you?ve created your article, find a relevant keyword phrase to target and make sure that keyword phrase appears within the blog post?s title and within the content.
You can use a free WordPress plugin called the ?All-in-One SEO Pack? to also have your keyword included in your meta tags.
Have an opt-in form on the sidebar of your blog and also put links to your squeeze page throughout your blog within the posts that you publish.
Kindle Publishing
Create a report that you can give away free or sell on the Kindle ebook publishing platform (tip: you can compile some articles from your blog to do this). Within your reports, have links to your squeeze page.
There?s a lot of other ways to drive traffic to your squeeze page but the ones listed above are a great start.
Conclusion
Congratulations! If you?ve followed everything that is mentioned in this report you would have set up a great email marketing campaign and have begun already to build your list.
Building a list is the most important thing you can do for your business; whether your business is an online one or an offline one. List building is all about creating a solid foundation, one that you can continue to build on for years and years to come.
As with all things worthwhile, you may get discouraged while building your list. It?s happened to me and to most of the people that I?ve helped over the years. If this happens to you, don?t be alarmed and by all means don?t give up.
The best cure for discouragement is to just take action.
Related Posts
Affiliate Marketing, Email List Building, How To, Internet Marketing, Marketing, Search Engine Optimization (SEO)the pirates band of misfits cleveland browns minnesota twins bobby abreu 2012 draft colt mccoy arbor day
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.